Why Wool Is The New Go-To Performance Fabric (Even in Summer!)

Why isn’t wool top of mind as a year round fabric? Probably because we associate it with big fuzzy socks in the winter or those infamous holiday wool sweaters. But that’s just outdated thinking because wool is taking over the athletic apparel world.

Yup Merino comes from sheep! Image from: mcdonaldtextiles.com

A 4-year-long research collaboration has found that 100% Merino wool garments offer superior performance benefits during all seasons and for a wide-range of active outdoor activities.

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