Run Till Death

(Photo by Stephan Wieser)

In a world obsessed with speed and quick wins, we chose a different path. Not the loudest. Not the easiest. But the most lasting one.

We run for life.
We run till death.

It’s the most remembered line in the Willpower1 universe. A simple phrase — but for many of us, it carries more weight than entire books. It speaks to the decision to stay with something for the long haul. To build a life around motion, self-exploration, care, and the freedom that running can bring — not ju...