With Cleverly centre stage, the Tories have a new look – but that isn’t the same as a plan | Martin Kettle

Does Kemi Badenoch’s elevation of a former rival mean the Reform-lite strategy is over? I don’t know and I’m not sure she does either

It hardly compares for importance with all the cruelties in Gaza or Sudan. But then little else does that at present. It caused barely a ripple on the parochial surface of British politics either. That’s hardly surprising at a time when Downing Street is warning about summer riots. Tellingly, the Daily Telegraph itself could only muster a single front-page paragraph on it on Wednesday, underneath Ozzy Osbourne’s death and the England women’s football extra-time squeaker.

Yet Kemi Badenoch’s shadow cabinet reshuffle this week should not be totally dismissed. See it instead as an inadequate recognition of an indisputable problem for any contemporary centre-right party, as well as an incoherent attempt to address it. If the Conservative party is very lucky, the reshuffle could be the start of better times. But it is nowhere near that point today. Right now, the reshuffle counts as the merest glimmer amid the Tory gloom. But a glimmer all the same.

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Published on July 23, 2025 22:00
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