11 Commandments of Podcasting (Insider 241)

AI's impact on podcasting, why genuine connection matters more than ever, the rise of AI-generated bands, strategies for releasing episode clips, and the 11 Commandments every podcaster should know in this episode of Build a Big Podcast ...

Big Ideas in This Episode

AI bands: millions of streams, zero humanity Turn fake connections into real podcast fans Clips before full episodes: seduce the algorithm Feel cheated? Audiences crave authentic hosts 11 commandments: banish burnout and finish projects Superstition in podcasting: 666 and success myths Deep podcasts flop—will short bursts win hearts?

Why You Should Listen

The sneaky reason your podcast is more valuable than ever! AI can’t replicate human connection (and how you can exploit that!) How an all-AI band racked up millions of streams ... and why they’ll never take what’s truly yours The “connection craving” nobody’s talking about ... make listeners crave YOU, not just your content Are you throwing money away on production? Here’s how to shortcut your workflow with one tiny (AI-powered) trick The costly mistake of trusting fake followers, bots, and playlists to boost your podcast ... here’s the dark side nobody will warn you about Why making your show “real” is the new status symbol ... outsmart the algorithms with raw, honest content that keeps fans addicted The envy-inducing “community cult” method that turns casual listeners into loyal superfans (they’ll beg to be part of your tribe) Podcasts that game the system get forgotten ... how to make sure you’re remembered (while others fade to nothing) The “release clips early” loophole that can hack the algorithms and poach new followers before your full episode drops 11 “Commandments” for podcast domination—even legendary creators can’t beat #7! The one piece of old-school advice every podcaster must internalize to avoid burning out ... and losing everything Why trend-chasing is killing your influence ... discover the slow-burn path to podcast power and control The brutal truth about switching up your format ... how one shift can destroy (or supercharge) your following overnight Secrets of the deep-and-infrequent podcast trend: Can you hypnotize listeners with 4-hour episodes and zero guests? The silent killer of podcast growth: Why most hosts will never make the impact (or money) they crave ... unless they fix this one thing

Episode Timestamps

[00:03:16] Why your podcast matters more than ever—why connection always beats downloads, and how fakes get found out [00:07:37] The explosive story of a 100% AI band racking up millions of Spotify streams…and the backlash that followed [00:09:13] From Village People to Spice Girls: The surprising truth behind “fake bands” and what listeners really crave [00:11:07] Should you release podcast clips before the full episode? The data-backed theory every creator needs to hear [00:12:26] The 11 Commandments of Podcasting ... David’s bold, no-nonsense rewrite of classic creative advice for podcasters [00:20:14] The superstition episode: How license plates, bad luck, and performing rituals reveal hidden challenges for creators [00:21:59] Will “deep and infrequent” podcasts work? What happened when a bestselling author released 4-hour, guest-free episodes (and the numbers that say it all)

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About this episode of Build a Big Podcast:​

This is the audio companion to Issue 241 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

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Published on July 22, 2025 16:27
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Build A Big Podcast

David     Hooper
The Marketing Podcast for Podcasters
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