ANR #186: Entering New Markets with a Project-Centric Approach

Entering New Markets has traditionally been seen as a high-risk, high-investment endeavor, requiring long-term planning, infrastructure development, and extensive hiring. However, in today’s fast-moving economy, organizations can take a project-centric approach to market entry—leveraging agility, experimentation, and rapid execution to scale faster, reduce risk, and maximize impact. Unlike traditional expansion models that rely on fixed [...]