I'm Going To Come Clean

I’m going to come clean, it wasn’t called ASSMEAT originally. It was called Andrew Shanahan’s Stealth Marketing Team. When I was telling my wife about it, she was the one who said, “Assmeat?” prompting a confusing and ultimately disappointing conversation about what we were going to do with our Tuesday evening.

Once we established that she was, in fact, pointing out that the acronym of my new initiative was close to the A word, I decided to lean fully into it and add a few extra letters. Thus, ASSMEAT was born.

You may well be wondering what the heck I’m blithering on about, well, I’ll tell you. For a while now I’ve run a stealth marketing team. Some authors call them street teams. Some call them guerrilla marketing elites. I call mine Andrew Shanahan’s Stealth Marketing Engagement Activation Team.

The essence of it, is that it’s readers of mine gathered together on a Facebook Group who kindly volunteer to drop a recommendation for my books on various threads each week. In return I do a prize draw each month and send out fun and occasionally valuable rewards. I also try and ensure that ASSMEAT get first dibs on special offers for my books, etc. It’s very much a quid pro quo situation, Hannibal would be pleased - he’d probably even like the name.

Anyway, I would like to cordially invite you to join ASSMEAT. It’s not obligatory. It costs nothing and it’s a huge, huge help to me making my way in the world as an indie author.