She Started Her Gym With 54 Members. You Can, Too.
What can a year of mentorship do for a gym?
I’ll let Tori and Scott Jablonka tell you.
We first interviewed Tori in June 2024 at the Two-Brain Summit in Chicago, when her gym was still under construction.
She had signed up for mentorship in February/March 2024, well before opening Immortal Athletics in Cramerton, North Carolina.
She worked with a mentor to set up the business properly, with a special focus on policies, procedures and the founders club program.
Here’s what she had to say then:
At the 2025 summit, I caught Tori and her partner at the very end of the event. I tossed a cell phone on her for an update.
Here it is:
This is a great story.
If you scroll back through Immortal Athletics’ social media, you’ll see Tori and Scott building momentum and executing the founders club program to a tee.
Here are a few highlights:
Founders Club PostHard Hat TourCountdown to Kickoff
The Jablonkas used this plan to open with 54 paying members—and that’s not even the record for the Two-Brain founders club plan.
Scott Jablonka at the Two-Brain SummitCan you imagine opening your doors with 50-80 paying members on Day 1? Or with a solid pricing structure and business systems?
In 2011, I opened with about 10 members, an Excel spreadsheet, a pencil case for cash and cheques, and a dream. It turned into a nightmare, but a mentor helped me recover.
Had I gotten help earlier, I could have avoided that, as Tori and Scott did.
Here’s what’s going on at Immortal Athletics today—you can feel the momentum:
Founders Club (They’re Still Around!)5-Star ReviewSpecialty Program
If you’re thinking about opening a gym, or if you’re already in the process of doing so, talk to a Two-Brain mentor. If you do, you’ll avoid a ton of mistakes and reach success faster. And you’ll get to sleep at night because you’ll have paying members on Day 1.
To hit the easy button on opening a gym, book a call here.
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