Which approach best describes what drives action in your company?

Our reader poll today asks: Which approach best describes what drives action in your company?

Finances determine which actions we should take and business outcomes are the result 55.00%The market environment dictates which business actions to take and finances are the result 45.00%

Beware of numbers driving strategy. A very common strategy mistake I see companies make is letting their financial results dictate their strategy.

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