your voice is your brand (developing your author platform even if you're not published yet, part four)

1

The purpose of an author platform isn't to sell books. Selling books is like happiness: it comes as a side benefit of doing other things.

What you really want to do is call your tribe. Gather them to you.

Attract the readers you click with and turn them into fans…and then, if you're lucky (and very good at what you do), True Fans.

Then you can sell them your books.

As Chris Brogan points out, it's best to have the community before the sale.

2

Attracting readers, seducing them, and making them...