Why pecan milk Is suddenly crushing it

Pecan milk—a newcomer to the the $20 billion alt-milk industry—is sustainable, nutritious, and tasty. It could even help bridge America’s political divide.

At a conference in 2019, Laura Shenkar buttonholed Greg Steltenpohl—the founder of Odwalla and then-CEO of Califia Farms—to offer the juice and alt-milk pioneer a few sustainability tips.