How Carnival Cruise Killed Their Loyalty Program … And What Happens Next

In mid-June, Carnival Cruise Lines launched what may be the most shocking (and potentially destructive) experiment in the history of loyalty programs. They essentially ​announced that they will be scrapping their 13-year old program​ and instead replacing it with a new system based on how much you spend. More specifically, they are taking away Lifetime Diamond Membership for customers and instead requiring people to requalify for it with ongoing spending on new cruises. For the past few weeks, b...