7/7: Taylor Swift and Elon Musk–Modern Day Seeker-Prophets
Before we get a little Swiftie and a little Musky…
Help the Cancer Wives Celebrate Our Birthday!
Stacey and Becca, photographed at Tom’s One Hour Photo in LAThis year, our shared birthday of 07/07, and sun sign of Cancer, have taken on whole new meanings as we navigate different cancers at the same time!We'd love to plan a trip when our treatments are finished, as well as treat ourselves to some nice meals out when our tastes come back! Our fifth wedding anniversary is in November, and Becca's going to grad school, so there's a lot to celebrate ahead of us!
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Seven, the Seeker-Prophet
Photo by Efe Kurnaz on UnsplashSeven is the number of spirituality and secrets. It’s a trip down the rabbit hole, following the path of insatiable curiosity, to see what treasures, or maybe what monsters, lie within and below.
Seven may not promise to be clear or straightforward, but it is a practical, internal energy that evokes deep questioning, careful analysis, faithful insights, meaning-making and weaving a web of understanding. On the Road Trip, it’s the art of taking back-roads, and pulling off to rest overnight when falling asleep at the wheel. It knows that the best questions lead to better questions, and when embodied, seven energy has the potential to reveal and enlighten.
In my book, The Witch’s Book of Numbers , I refer to 7 as the Life Path (the long game, the trail we trek) of The Seeker, saying, “At their highest expression, Seekers are doggedly searching for unity and understanding. At their lower expressions, they can be rigid and close-minded, set on doing things their way.”
In Know Your Lucky Numbers by Carlson Wade, the Seeker is rebranded as The Prophet, and a similar warning is given: “If [as a prophet] you use [your gifts of insight] to help others and to help yourself, your numerical vibrations will see that you move in the right direction. But if you misuse your gifts for selfish purposes, your vibrations will push you off course. The result could be a disaster for you. You will be a successful person, provided that you use your powers for the good of humanity.”
The Seeker Public Persona, which is like the costume one wears during the play of their life, promotes a calm and curious affect. Someone who is in control, yet eager to understand all they do not yet knkow. They might be a natural-born collector—of people, or things, alike—and a keeper of knick-knack knowledge.
Hopefully, you can already start to see some ways in which Taylor Swift and Elon Musk, two prominent, cultural figures with a 7 Public Persona, on a 7 Life Path might embody these energies, archetypes, and narratives.
What’s the deal with Doubled Digits?Doubling a number’s energy has an equal and opposite reaction—it becomes both amplified and weakened. The energy is no longer constant, but redistrbuted to the poles, creating the potential to swing between extremes. I have found that folks with the same number as their Life Path and Public Persona, two of the three most prominent numerological chart placements, experience this in terms of extreme states of feeling, thinking, doing, being. It can be quite tricky to identify cycles, and another thing altogether to get out of them. That said, Doubled Digits do not interfere with the choices we make, or with our free will. We always get to choose how we react and respond to things.
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Seven/Seven | 7/7 | Taylor Swift | Elon Musk
Photo by Kaleb Nimz on UnsplashThe doubled energy of Seven/Seven, or 7/7, is fervor. It’s fandom. It’s the hum of the hive, the swell of the swarm. That good good feeling you get in a crowd, all singing the same song at the same time. The danger that pulses through a group growing agitated, contained in close-knit quarters.
“Mythologically speaking, 7 is the number of initiatiom,” I write in The Witch’s Book of Numbers. “Initiations reflect an age-old tradition of ritualizing admittance into a group, a belief, or an understanding. Most esoteric or occult groups have private or secret initiation rites… As a number of the occult, 7 also supports fascination and curiosity.”
Taylor Swift has built a multi-billion dollar empire by always communicating with her fans, and by welcoming them into her secret, but not exclusive, club.
Just like the songs she writes, her words, her symbols, her numbers—Swifties know better than anyone that 13 is the number of the goddess—speak to her listeners. Swift and Swifties share a spiritual connection. It’s long-lasting, yet liminal, and largely a thing of mystery. Swift constantly blurs the line between what’s public and private, and what might mean something or not. I know people who went to a Post Malone concert because they thought Taylor Swift had subliminally hinted at making a guest appearance through a tangled web of concert dates and song lyrics.
Swift didn’t appear.
An image of a song from Taylor Swift’s 1989 (Taylor’s Version) on an ipad, on the backdrop of a rumpled bedsheet with a cup of coffee.Elon Musk has also found ways to speak to his Musketeers directly, mainly through the platform Twitter, which he bought in 2022 and rebraded to X.
Followers feel like they’re going along for a humanitarian hero’s journey—watching with glee as wealthy entrepreneur Musk dabbles in electric cars (Tesla), private space travel (SpaceX), underground travel (the Boring Company), and neurotechnology (Neuralink), and more.
In fact, Swift and Musk, and the ways in which they interact with and inspire fans, are an obvious pairing. In 2018, The Verge, in a piece aptly titled “The gospel of Elon Musk, according to his flock” wrote about Musk: “Among his more than 22 million [then Twitter] followers, all of this inspires a level of righteous devotion rarely glimpsed outside of the replies to a Taylor Swift tweet.”1
They each strive to make impact their fanbases in same, same, but different ways—by affirming humanity, and what they care about, to matter, by encouraging excitement and engagement, and by creating an environment where the world’s biggest star could be speaking directly to you.
The technological ecosystem of Elon Musk’s companies.By definition, prophets are people “regarded as an inspired teacher or proclaimer of the will of God,” and historically, have also held positions of great socio-political influence and intrigue.
Especially here in the year 2025, it goes without saying that both Musk and Swift have had huge political impacts. In 2023, a single Instragram post from Taylor Swift garnered 35,000 voter registrations, and in 2024, her support for presidential-hopeful Kamala Harris amassed over four hundred thousand clicks to a site on federal voting information.23 And of course, Musk started off the year in the Oval Office by leading up DOGE, a department decreed by Executive Order to cut government spending. Whether it suceeded is not wholly the point, as the shocks of its movements have rippled through structure and household.
After all, seven is structural energy. It comes after the material-minded four, which learns how to build systems in the physical world. But seven doesn’t necessarily work on the ground, but beneath. In secret, in shroud. It’s a more social energy, spreading through roots and mycilium, growing and growing before you even notice it’s happening.
Swift and Musk are modern-day spokespeople. They are symbolic representations of the desires and emotional landscapes of the people. They inspire hope and meaning-making, but they also drive people’s ambitions, their potentials for joy and hope, and their visions of an empowered future.
They are Big Business. And while it’s true that power grows next, in the number 8, it’s the mystique and prestige of the number 7—that grand intensity—that drives the successes of cultural icons like Taylor Swift and Elon Musk. Something keeps your stuck; mired in their trick mirrors.
For make no mistake. There is trickster magic afoot here in the shadows. They make you think you are the same. But they are mega stars. They appear to change—Taylor’s eras, Elon’s journey from SpaceX to X to DOGE—but it’s all just variations on a theme.
(That’s all church and religion is anyway. The world’s oldest book club. Reading the same text, singing the same songs, and it’s a grand old time, every time.)
In many ways, both Swift and Musk are able to obfuscate the fact that they aren’t really helping people. Like the warning in Know Your Numbers, they’re self-serving. Their money is about them. Their brands are about them. It’s all about them! They are both emperor and empire, held up by the many, but serving the solo.
Look at them: They live in public, but they are always manipulating the narrative. Always working an angle. It may not always malicious, but it’s always for gain!
What else could they do with their influence?
Seven + Seven = Five?
When you add seven to seven, you get fourteen, which reduces through addition to the core number of five.
How does 14/5 energy change the equation? Five is the Changemaker, and fourteen the energy of temperance, and angelic intervention. In Know Your Numbers, five is rebranded as the Writer. What does it mean to have writer energy at the root of double prophet energy? Taylor Swift could proabably shed some light on the subject!
I see disruption leading to evolution, and contraction at the heart of spiritual expansion.
The other practical numbers are 1, the self, and 4, the act of building in the material world. They understand themselves, and how to make things, but then the portal through the messy middle of 5 and 6 is rough. Things change and new understanding is found, and then the Seeker-prophets are sent into another cycle of evolution.
Again, Taylor Swift and Reputation is a steallar example of this. She used that epic feud, that takedown, as a way to reclaim herself. That’s so pragmatic and practical. Let’s do what I do best: Shed a skin, claim a symbol, make an album, sell out a new tour. Musk also has many prominent skin shedding moments, all of which further his overall brand, rather than splinter or decenter from his messages.
When it comes down to it, five energy is choatic, so it’s all about attention and focus. Today, that’s what makes the money. That’s the economy. Both Taylor and Elon say, “Eyes over here, on me.” And they capitalize on five’s penchants for fun, freedom, and adventure. Follow them for a good, liberated time!
In The Body is a Doorway, Sophie Strand writes, “…[W]e are not always the authors of the stories we inhabit and live inside, even when we have a sense of manufactured choice. Just because we are a character does not necessarily mean we are the author writing our fate.”
However, I’d argue that Taylor Swift and Elon Musk have a larger hand in writing their desitinies than the rest of us…
THANK YOU FOR HELPING US CELEBRATE OUR BIRTHDAYS! XX
Until next time, just keep swimming!xx, bee1Stephen, Bijan. “The gospel of Elon Musk, according to his flock.” The Verge. 06.26.2018.
2Sullivan, Becky. “A Taylor Swift Instagram post helped drive a surge in voter registration.” NPR. 09.22.2023.
3Reuters Fact Check. “Fact Check: Clicks to Taylor Swift’s voter registration link misinterpreted online.” Reuters. 09.13.2024.
