Bentley modernized its logo without pulling ‘a Jaguar’

The British luxury automaker redesigned its emblem for just the fifth time in over a century.

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in company history. A Jaguar-style rebrand this is not.