How to Set Goals That Go Beyond the Numbers

 

There are two major types of goals you can set for your business unit: quantitative and qualitative goals.

When you set goals, there are commonly two types: quantitative and qualitative.

Quantitative Goals

When you set goals that are quantitative, they’re going to focus on things like financial results, operational metrics, customer dynamics, or quality. You can typically track these types of goals pretty easily. 

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