Why mission-driven brands build the strongest communities

Four ways to develop and incorporate mission as a strategic lever

In today’s business landscape, the most successful brands aren’t just selling products, they’re building movements. They don’t just fill shelves; they shape values. At Michael Graves Design, that shift didn’t happen all at once. It emerged gradually, as our commitment to purposeful, human-centered product design attracted something deeper than customers. It built a community and created competition.