E-Book Sales Predicted to Hit 50% by 2016

This was in the news yesterday at Paid Content:

“New data from Pricewaterhouse Coopers’ Global Entertainment and Media Outlook projects that e-books will make up 50 percent of the U.S. trade book market by 2016.”

That is less than four years away! Book sales in general will remain steady though:

“…thinks that while total spending on print trade books will decline, the e-book market will be growing fast enough by 2013 to offset those declines.”

How many people are now reading e-books?

“…estimat...