‘Boosted or Bypassed?'
Good Afternoon,
Fellow Authors and Readers,
I am currently sipping my tea, and reflecting on another week of digital creation, literary adventures, and roadside wanderings with Vera2.
My thoughts have turned once again to a group of ‘unsung heroes’ in the world of Indie author’s, those being the Book Promoters. Their future in the age of AI’.
From Facebook groups to Instagram reels, these folks have worked tirelessly behind the digital curtain, amplifying voices, raising visibility, and helping authors get their stories in front of the right readers.
But as Artificial Intelligence continues to weave its ever-growing net into the fabric of modern life, a question arises. Where will the book promoters stand in this rapidly changing landscape in a year or two from now?
The Human Touch in a Machine-Driven World
AI-driven advertising platforms like Meta's Ad Manager, Google Smart Campaigns, and BookBub are just a few examples. They are already doing the heavy lifting when it comes to targeting, retargeting, and ad optimization. They can learn, adapt, and execute campaigns at a scale with frightening efficiency, and accuracy.
Unlike a Book Promoter, an AI program never sleeps, it doesn’t get distracted, and it tests and tunes a thousand variations in the time it takes us to make a cup of coffee.
And yet some of you, probably the promoters, think that there remains something deeply personal about the work of a good Book Promoter. They know the pulse of a reading community. They sense when a new release should be shouted from the digital rooftops or when it’s better to let word-of-mouth do the talking. They engage, they encourage, and they create space for stories to be discovered not just sold.
Personally, having penned the paragraph above, I can honestly say it is not my personal ethos. Far from it. My path has been difficult as has other fellow authors. However, I have taken the time to adapt whilst the market has slowly changed over the past few years.
Learning SEO skills, and mastering AI programs for my own designs and advertising. Also, realising some of the big names in the industry can help box your corner better than a single promoter, no matter how much they promise.
AI and the Great Shift
Looking three to four years ahead, I see a world where the technical aspects of book promotion will be handled almost entirely by AI.
Algorithms will select the best ad creative, write compelling taglines, segment audiences, and adjust spending in real time. And all of this without any human oversight.
Does this mean the extinction of the human promoter? Well, it could mean their evolution.
Just as we have adapted to Facebook, and then Instagram, and then TikTok, the role of promoters will shift from ‘operator’ to ‘strategist’.
The most successful among them will become brand curators and community builders, using AI tools not as competition, but as collaborators. They’ll free themselves from spreadsheets, and focus instead on crafting meaningful narratives, positioning authors for long-term growth, and fostering loyal readerships.
The New Frontier
Already I see glimpses of this in my own world. The Facebook groups where I interact are evolving. The conversations are more curated. The promotional posts are smarter. And many of the people behind them are already using automation and analytics to fine-tune their work.
AI may draft your ad copy or choose your audience, but a savvy promoter will still be the one to set the tone. They’ll know when it’s time for a personal video, or a heartfelt thank you, or a story about a cheeky Robin and a winter’s storm in the New Forest, the kind of posts that connect.
Because in the end, readers don’t fall in love with algorithms. They fall in love with people. With storytellers. With promoters who still believe in the magic of the written word.
So here's to the next chapter in the evolution of the literary species, and to those who will ride its wave, and not be swept away by it.
Link – https://tinyurl.com/uw9tv32a
In the meantime, I would like to thank you as always for your support with all of my novels, it is sincerely appreciated.
Stay safe, and keep reading and writing, and most of all, follow your dreams whatever they may be. 😊
Best Wishes
AR
Fellow Authors and Readers,
I am currently sipping my tea, and reflecting on another week of digital creation, literary adventures, and roadside wanderings with Vera2.
My thoughts have turned once again to a group of ‘unsung heroes’ in the world of Indie author’s, those being the Book Promoters. Their future in the age of AI’.
From Facebook groups to Instagram reels, these folks have worked tirelessly behind the digital curtain, amplifying voices, raising visibility, and helping authors get their stories in front of the right readers.
But as Artificial Intelligence continues to weave its ever-growing net into the fabric of modern life, a question arises. Where will the book promoters stand in this rapidly changing landscape in a year or two from now?
The Human Touch in a Machine-Driven World
AI-driven advertising platforms like Meta's Ad Manager, Google Smart Campaigns, and BookBub are just a few examples. They are already doing the heavy lifting when it comes to targeting, retargeting, and ad optimization. They can learn, adapt, and execute campaigns at a scale with frightening efficiency, and accuracy.
Unlike a Book Promoter, an AI program never sleeps, it doesn’t get distracted, and it tests and tunes a thousand variations in the time it takes us to make a cup of coffee.
And yet some of you, probably the promoters, think that there remains something deeply personal about the work of a good Book Promoter. They know the pulse of a reading community. They sense when a new release should be shouted from the digital rooftops or when it’s better to let word-of-mouth do the talking. They engage, they encourage, and they create space for stories to be discovered not just sold.
Personally, having penned the paragraph above, I can honestly say it is not my personal ethos. Far from it. My path has been difficult as has other fellow authors. However, I have taken the time to adapt whilst the market has slowly changed over the past few years.
Learning SEO skills, and mastering AI programs for my own designs and advertising. Also, realising some of the big names in the industry can help box your corner better than a single promoter, no matter how much they promise.
AI and the Great Shift
Looking three to four years ahead, I see a world where the technical aspects of book promotion will be handled almost entirely by AI.
Algorithms will select the best ad creative, write compelling taglines, segment audiences, and adjust spending in real time. And all of this without any human oversight.
Does this mean the extinction of the human promoter? Well, it could mean their evolution.
Just as we have adapted to Facebook, and then Instagram, and then TikTok, the role of promoters will shift from ‘operator’ to ‘strategist’.
The most successful among them will become brand curators and community builders, using AI tools not as competition, but as collaborators. They’ll free themselves from spreadsheets, and focus instead on crafting meaningful narratives, positioning authors for long-term growth, and fostering loyal readerships.
The New Frontier
Already I see glimpses of this in my own world. The Facebook groups where I interact are evolving. The conversations are more curated. The promotional posts are smarter. And many of the people behind them are already using automation and analytics to fine-tune their work.
AI may draft your ad copy or choose your audience, but a savvy promoter will still be the one to set the tone. They’ll know when it’s time for a personal video, or a heartfelt thank you, or a story about a cheeky Robin and a winter’s storm in the New Forest, the kind of posts that connect.
Because in the end, readers don’t fall in love with algorithms. They fall in love with people. With storytellers. With promoters who still believe in the magic of the written word.
So here's to the next chapter in the evolution of the literary species, and to those who will ride its wave, and not be swept away by it.
Link – https://tinyurl.com/uw9tv32a
In the meantime, I would like to thank you as always for your support with all of my novels, it is sincerely appreciated.
Stay safe, and keep reading and writing, and most of all, follow your dreams whatever they may be. 😊
Best Wishes
AR
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