Where Do AI Tools Like ChatGPT, Gemini, and Perplexity Get Their Answers?

This isn’t just a technical question — it’s about who controls digital influence.
And more importantly: how can you show up in those answers?
🧪 A recent test reveals striking differences between the top 3 models:1. ChatGPT (OpenAI)Nearly 50% of citations come from Wikipedia11% from Reddit discussionsOver 80% of sources end in .com - commercial domains dominateFavors “mainstream” outlets like Business Insider and NY Post2. Google’s AI Overview (Gemini)Pulls from a wider range of sources: YouTube, Reddit, QuoraHighlights LinkedIn contentDoesn’t rely on a single dominant source3. PerplexityA community-first engine — Reddit is kingPrioritizes authentic, human-created contentLess emphasis on formal or institutional sources✅ So What Can You Do About It?If you’re a content creator, marketer, or brand builder - here are 3 key steps:
🔹 Keep Your Wikipedia Entry UpdatedIf you or your brand have a Wikipedia page - make sure it’s accurate and well-sourced. AI models love it.
🔹 Secure a .com DomainModels like ChatGPT prefer *.com sites - having your own gives your content an edge.
🔹 Join Real ConversationsAI models increasingly value community dialogue. Comment on Reddit, answer on Quora, create content on YouTube or LinkedIn.
📊 TL;DR: How AI Decides Who Gets Quoted
📌 AIO Tip: Use clear intros, real names, structured Q&A, and semantically rich headers. AI doesn’t just scan for keywords — it looks for clarity and trust.
Source and statistics: AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information
✍️ Written by Morad Stern
Check out my new GPTs AIO Booster to see how AIO Booster can help you stand out in AI-driven search results.If you want more AI-related updates, hands-on tips, follow me on LinkedIn Or join my Tech Telegram channel (15,400 subs)[image error]

