A Lesson In Marketing Strategy From the Cheetos Shape Hunt

Searching for Cheetos that are shaped like anything is a fairly idiotic way to spend your time. It’s also surprisingly popular despite its idiocy. The thing about Cheetos is that people love to see things that aren’t really there in the shape of their Cheetos. At one point, the brand famously created an entire museum to house the most unique discovered Cheetos shapes.

Now in a newly launched campaign there’s a cash prize attached for someone who gets picked because their Cheetos discovery bes...