How to deliver a masterful speech with the S.P.E.A.K. formula

I just came off the stage at a longevity conference here called the Hololive Summit to a standing ovation. Standing ovations are like spotting a unicorn in your backyard—magical, rare, and a joy to behold. Yet lately, they’ve been showing up at nearly every talk I give. 

The secret? I started using a different formula for my talks—a five-step framework called S.P.E.A.K. that turns any speech into a full-blown transformation. Today, I’m handing you the keys.

Credit where it’s due: this form...