Monday, 16 June 2025

Did tracking-based advertising just get blown up in Europe? As I read it (in an English translation here), an appeals court in Brussels ruled consent notifications on websites illegal. Your interpretation may vary. Here are some I've gathered to help with that:

Jamie Smith: Targeting ads using Real Time Bidding is now illegal, and how will we know which AI is which?
Belgian Data Protection Authority (which won the appeal): The Market Court rules in the IAB Europe case
Global Law Today:  In a landmark decision, the Belgian Court of Appeal has upheld the Belgian Data Protection Authority’s (DPA) ruling that the Transparency & Consent Framework (TCF), developed by IAB Europe, violates the General Data Protection Regulation (GDPR).
Sirdata: TCF: The Belgian Market Court annuls the APD’s decision against IAB Europe…
PPCland: Belgian court limits IAB Europe's role in TCF framework
Privacy Matters—DLA Piper's Global Privacy and Data Protection Resource: EU: Brussels Court of Appeal rules on IAB Europe and the TC String – Implications for GDPR Compliance
Digital Information World: Digital Ads Face Overhaul After Belgian Ruling Invalidates Transparency and Consent Framework
Digital Policy Alert: Belgium: Market Court issued ruling classifying the Transparency and Consent String as personal data under Interactive Advertising Bureau's Transparency and Consent Framework
Adblock: Understanding the Belgian Market Court Ruling on IAB Europe’s TCF
IAB Europe (which lost the appeal): Belgian Market Court Confirms Limited Role of IAB Europe In The TCF