Block’s CFO explains Gen Z’s surprising approach to money management

Amrita Ahuja shares how the fintech giant is leveraging AI and real-time data to empower underserved customers, reshape financial access, and respond to market volatility with product velocity.

One stock recently impacted by a whirlwind of volatility is Block—the fintech powerhouse behind Square, Cash App, Tidal Music, and more. The company’s COO and CFO, Amrita Ahuja, shares how her team is using new AI tools to find opportunity amid disruption and reach customers left behind by traditional financial systems. Ahuja also shares lessons from the video game industry and discusses Gen Z’s surprising approach to money management.