What is the competitive advantage of authors in the age of LLMs?

Over the past 19 months, I’ve written Crafting Engineering Strategy,a book on creating engineering strategy. I’ve also been working increasingly withlarge language models at work.Unsurprisingly, the intersection of those two ideas is a topic that I’ve been thinkingabout a lot. What, I’ve wondered, is the role of the author, particularly the long-form author,in a world where an increasingly large percentage of writing is intermediated bylarge language models?

One framing I’ve heard somewhat...

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Published on June 14, 2025 05:00
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