Who will build the next generation of digital products?

The answer is creative vision, deep user understanding, and the passion to solve meaningful problems.

AI is significantly impacting software development. Programmers write code. Their job is to translate product specifications into text a computer can understand, compile, and execute. There is some room for programming creativity to architect an application to simplify future maintenance or improve performance. However the most creative aspects of digital product development (e.g., mobile, wearable, web, and desktop apps) involve humans, from identifying their challenges when contemplating a product to gathering feedback when refining it. Successful digital products require a team of creative, critical thinkers. A typical team includes product owners, designers, developers, project managers, quality assurance specialists, and marketers.