How E.l.f. is using humor and hard data to push for boardroom diversity

The beauty brand’s “So Many Dicks” campaign revealed a shocking stat: Men named Dick outnumber entire groups of underrepresented people on corporate boards.

Before launching a viral campaign that would jolt corporate boardrooms, E.l.f. Beauty faced a familiar problem: a lack of data—and an even bigger lack of direction on how to turn that data into action.