Be Specific

There’s something underrated about being specific.

(And it’s more powerful than you think)

No one likes seeing:

“Your parcel will arrive in 12 days.”

But this?

“Your parcel will arrive on June 30th by 10 a.m.”

Much better.

Same goes for writing.

Don’t write:
→ “A boy walked away.”
Write:
→ “Sam walked away.”

Don’t write:
→ “A bird flew.”
Write:
→ “A sparrow flew.”

Why?

The more specific your words, the easier it is for the brain to picture it.

Which means…

More clarity.
More resonance.
More impact.

Clarity wins.

The post Be Specific first appeared on Ronald Hadrian.