4 observations about Apple’s low-key WWDC 2025

Steve Jobs might have loved Liquid Glass; the battle to keep the iPad from turning into a Mac seems to be over; and other takeaways from a keynote that wasn’t so short on news after all.

At Apple’s annual WWDC keynote, the highest-level subject is always the future of its software platforms. And the big news in that department usually stares us right in the face. In 2023, for example, it was the debut of Apple Vision Pro, the company’s entry into the headset market and its first all-new experience since the Apple Watch. Last year brought Apple Intelligence, its branded take on what AI should look like as a core element of computing experiences.