The importance of B Corp certification

The process is flawed, but it’s better to work from within to fix it.

Butler/Till was introduced to the idea of becoming a B Corp in 2015 when we acquired a small marketing consultancy that did a lot of work in the energy space. Being a B Corp was really important to those employees, and with just a little bit of homework, we realized that the values involved in the certification process were the same values we’d woven into our DNA since our founding.