Why the NHL’s Stanley Cup is the most authentically human trophy in major sports

Brilliant marketing moves have transformed a $50 silver bowl into a priceless brand that generates viral moments year after year.

The NHL’s Stanley Cup is arguably the most iconic championship trophy in sports. Legends like Wayne Gretzky have sipped champagne from it. A Kentucky Derby-winning horse once ate oats out of it. Children have been baptized in it.  Just as you can bank on the champions hoisting the Cup each June, you can also bet that some crazy stories will follow.