How to know who to ask at fiscal year end

Happy End of the Fiscal Year to all who observe!

If you’re like many nonprofits, your fiscal year ends in June. So you’re in the final weeks of your fiscal year.

If you’ve made goal – congratulations!

If you haven’t, there’s still time.

One of the best things you can do this month is look at two lists:

Donors who gave last fiscal year but haven’t yet this year.Donors who gave between January and June in the previous year or two who haven’t given yet this year.These lists will help you focus your effort by helping you connect to people who are the most likely to give. Those who gave in the previous year. And those who have made a gift in the first six months of the calendar year.Both groups have already exhibited the behavior you want them to take. So now you’re simply asking them to repeat their generosity.Have a great, and focused, year end!

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