‘I want to take you to a workout class’: Influencers are turning brand trips into exclusive real-life fan experiences

From hotel getaways to workout classes, creators like Brandon Edelman and Danielle Pheloung are redefining influencer culture by building intimate communities with their followers.

Rather than sitting at home and watching your favorite influencers unbox gifts from their all-expenses-paid brand trip, now the rest of us have a chance to feel like an influencer for a day.