Turn data into dollars

How brands can thrive even when marketing budgets are cut

We have officially arrived in the era where e-commerce brands that prioritize smart, value-aligned engagement over mass media spend are owning the here and now—as well as the future. With traditional advertising under pressure to deliver a more definitive ROI, looming tariffs driving up the cost of everything, and consumer confidence lower than it’s been since peak pandemic, we all need to make every dollar count. In addition, the CFO is more interested in marketing ROI than ever, and wants to see measurable results.