Fundraising Tip of the Week | May 27, 2025

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Language shapes perception.

How you talk about donors — not just to them — matters more than you think. Are you describing donors as partners in impact, or just sources of funding? Subtle shifts in language can lead to big shifts in engagement, trust, and long-term support.

If your team isn’t aligned on this, it’s time to talk. Words matter.

Philanthropy 451 by Saving Giving is a reader-supported...