The Rise and Fall of the West’s Propaganda Regime

Zero Hedge

Propaganda used to control Western democracies is running headlong into searchable facts freely available on the internet. As a result, the powerful cannot maintain their self-sustaining narratives and are behaving erratically and defensively, like bees when their nest is disturbed.

Opposition leaders in France, Romania, and Brazil have been barred from elections. They were accused of spreading “disinformation” and then prosecuted for unrelated crimes. In the United States, the same lawfare was attempted against President Trump, but he won anyway.

Sun Tzu’s first principle of war is “know the enemy,” but knowledge is difficult in an information war. Propaganda plants lies in every soul. In 1928, the father of modern public relations, Edward Bernay (who also happened to be the nephew of Sigmund Freud), wrote in his book Propaganda:

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

Propaganda works by contrasting two sides. Empathy for an opponent’s position is systematically removed by control of information. Public policy filtered through propaganda is always a binary choice.

In wartime, “us versus them” in a “kill or be killed” conflict provides the necessary binary, and propaganda writes itself. Domestic propaganda in peacetime is a bit trickier but works the same way: by staking out two sides.

Mass media permits distinct information sources. Elections award one side or the other with temporary political rule, but power is never actually surrendered. Each side simply acts as a fulcrum for the other side to pivot. Wedge issues inject urgency, but they are designed to produce a stalemate.

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Via https://www.zerohedge.com/political/rise-and-fall-wests-propaganda-regime