Rethink SAT, Host Better MSP Events & Walk for a Cause

In a fast-moving industry like ours, the right idea at the right time can be a game-changer.

Whether it’s sharpening your cybersecurity stack, simplifying client engagement, or boosting team wellbeing, staying ahead means staying informed.

It’s been a busy and energising week in the MSP space. I had the pleasure of attending SuperSummit in Manchester (always a brilliant event!) and spent some valuable time down in London catching up with great friends and partners in the IT channel.

Despite the whirlwind of travel, I’ve still had time to scan the skies for the very best insights, tools, and events that can help you build a stronger MSP business.

So here are this week’s resources I believe every IT provider should check out:

1. Are Security Awareness Training (SAT) Programs Actually Working?

SAT has become a standard part of most MSPs’ cybersecurity stack — but what if it’s not doing what you think it is?

A recent Wall Street Journal piece argued that SAT might be doing more harm than good. That sparked a thoughtful response from Dima Kumets and James O’Leary on the Huntress blog. They challenge the assumptions around SAT effectiveness and offer a more balanced view on how these programs can be made better.

A must-read if you’re rethinking your cybersecurity strategy.

Read more here

2. Project MSP – Run Client Events Without the Hassle

MSPs know that live events are a powerful way to build client relationships and win new business — but organising them? That’s a different story.

Project MSP, from the team at Fresh Productions, helps MSPs plan and host events using your existing resources (like MDF funds), while handling the logistics from start to finish.

MSPs like Chris Pottrell (Nebula) and Ian Groves (StartTech) are already seeing the benefits — and I think you might too.

🛠 A brilliant solution for MSPs ready to get in front of their clients, without the admin nightmare.

Find out more

3. Helpdesk Tip – Be Curious, Not Furious

Every helpdesk tech has been there — staring at a support ticket that seems absurd. Before you get frustrated, try this mindset shift: Be curious, not furious.

This fun and insightful video from Harold Mann of Mann Consulting is a brilliant reminder that empathy goes a long way in client service.

Watch the video here

Tubbservatory: The 9 May 2025 Weekly Video

4. Trundl – A Wellness App That Gives Back

Do you want to encourage your team to get active and support great causes at the same time?

The Trundl app turns every walk into a charity donation — no competition, no leaderboards, just movement for a cause. It’s a fantastic way to boost wellbeing within your MSP and give back to the community.

Thanks to Hilary Mines and the Trundl team for creating something so meaningful.

Find out more here

5. Huntress Roadshow Comes to Europe

If you’re based in Europe, don’t miss the upcoming Huntress Cybersecurity Success Formula Roadshow.

These events are well-known for being practical, engaging, and free to attend. The Amsterdam and Brussels stops are shaping up to be excellent — packed with actionable advice for MSPs serious about security.

Great content, great people — highly recommended.

📅 Register:

Amsterdam – 20 MayBrussels – 22 May

And that’s a wrap on another five-a-week can’t miss MSP resources from the Tubbservatory!

From rethinking Security Awareness Training to running smarter client events and boosting wellbeing with walks for charities, there’s something here for every forward-thinking IT provider.

Which of these caught your eye? Have you tried any already? I’d love to hear your thoughts—drop me a comment or connect with me on LinkedIn.

P.S. Don’t forget to subscribe to my weekly MSP Insights email for more industry updates and resources. Sign up at http://tubb.co/nl.

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