GSM in Paper Explained: Why It Matters and How to Choose

Ever picked up a flyer that felt super flimsy? Or maybe you’ve held a fancy wedding invite that was thick and smooth like a postcard? That’s GSM at work even if you didn’t know it yet.

GSM stands for Grams per Square Meter, and it’s the number that tells you how thick or heavy a sheet of paper is. Sounds boring? Stick with me  it actually makes a big difference, especially if you’re printing something important.

Whether you’re buying paper for your printer at home or sending a design to the pri...