Neuroscientists have discovered why ‘aha moments’ stick in your brain long after you have them

Using fMRI scans, researchers at Duke University and the University of Berlin learned how flashes of insight get encoded into our memories.

After spending forever floundering for a solution to a problem, an “aha moment” can feel like magic. But a new study by researchers from Duke University and the University of Berlin has found that the aha moment gives us more than temporary elation.