Are You Selling a Product or a Solution?

Here’s a hard truth: Customers don’t care about your product—they care about what your product does for them. That’s why if you’re focusing your sales pitch on features and functions, you’re missing the bigger picture.

You should be selling the solution, not the product.

In this post, I’ll walk you through seven key questions you need to ask yourself to determine which one you’re selling—and how to start doing it better.