From Click to Doorstep: Why the ‘Last Mile’ Remains E-Commerce’s Fragile Frontier

Behind the promise of fast delivery lies a final stretch full of chaos, blind spots, and growing customer frustration.

You’ve done everything right. You found the right size, double-checked your address, and confirmed the order with a tap. Two days later, you receive an alert: Out for delivery. And then? Silence. The parcel doesn’t arrive. The status remains unchanged. You check the tracking number again, then again, and begin to wonder—did it get lost?

Welcome to the increasingly unpredictable ...