One Question That Unlocks Hidden Business Opportunities

Shaan Puri writes…

I read a great quote the other day from Ben Kuhn (the CTO of Anthropic) about finding your thing: “what does it seem like everyone else is mysteriously bad at?”

I love this.

For me, I always wondered why other people are so bad at explanations…

For 10 years, I tried to make being a founder my thing. I was a B+ at it. But in the real world, B+ doesn’t get you jack sh*t.

Then I started podcasting for fun. I started writing. I started doing the thing I thought others were mysteriously bad at (explaining things).

The podcast took off (100m+ streams), my twitter blew up (450k followers), and my newsletter grew fast (sold in 1 year for millions of dollars).

That’s a powerful lens for uncovering your edge: pinpoint the skill you take for granted but others struggle with, and you’ll spot where opportunity lives

Shaan again…

instead of asking “what am I great at?” – just start to pay attention to “what does everyone else mysteriously suck at?”