Ice Of The Week

Worried about the disappearing Arctic glaciers? It seems that the culprit is not just climate change but also rich club-goers in Dubai who are prepared to pay a premium for the ultimate in ice to be put into their drinks.

The business model of a Greenland-based company, Arctic Ice, is to scour the fjord near the country’s capital city of Nuuk for icebergs that have naturally detached from the ice sheet, cut them up with chainsaws, and then pack them into refrigerated containers for the 10,000 mile journey to the United Arab Emirates. There they are carved into normal sized spherical ice cubes which retail at $100 for six.

“Arctic Ice”, their website says, “is sourced directly from the natural glaciers in the Arctic which have been in frozen state for more than 100.000 Years. These parts of the ice sheets have not been in contact with any soils or contaminated by pollutants produced by human activities. This makes Arctic Ice the Cleanest H20 on Earth”.

As well as its purity the ice is denser than other forms of frozen water, which means that it does not melt as easily and dilute your drink. Inevitability, despite emphasising the sustainability side of their business, owner, Malik V Rasmussen has caught some cold blasts from social media. Perhaps he should hook up with our friends at the Global Premium Water Conference.

Now we know why Trump is keen on Greenland. He wants the ice for his coke.