Hey, at least HBO Max can laugh at itself

The streaming service brand name game of musical chairs continues, but HBO Max nailed its comeback on social.

The streaming service branding game of musical chairs continued this week when Warner Bros. Discovery (WBD) announced the streaming platform Max would once again be called HBO Max, starting this summer. It’s a complete brand reversal from a switch the company made back in 2023, when it ditched the “HBO” in its name for a head scratching “Max.”