Want to stand out?

Here’s the only strategy that works every time.

Promise big.

Beg if you must.

But always deliver bigger.

Here’s the problem with the usual “underpromise and overdeliver” advice:

If your promise isn’t bold, most people won’t even listen to you.

That’s a problem.

You have to promise something exciting.

Something people want to hear.

Make a bold promise.

Get their attention.

Then blow them away with what you deliver.

It’s the only reliable strategy that works again and again.

#PersonalBranding #ContentMarketing #TrustBuilding

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