Airbnb goes all in on everything but the ‘bnb’

From booking a massage to hiring a professional photographer, Airbnb’s new strategy doubles down on services and experiences.

Since its last major redesign in 2022, Airbnb has been all about the destination: staying in homes so unique or glamorous—from McMansions with amazing pools to surrealist homes in a shoe—that they might be worth a trip unto itself.