How YouTube Shorts is taking on TikTok

With a TikTok ban on the horizon, YouTube Shorts product lead Todd Sherman talks about getting the algorithm right and listening to creators.

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as YouTube Shorts, which allows creators to post 180-second-long swipeable vertical content. Today, YouTube Shorts has roughly 1.5 billion users and receives an average of 70 billion daily views.