The Why of Product Adoption Drivers with Causal AI in Retail Banking

Hey there, data aficionados of the banking world! Ever feel like you’re swimming in a sea of customer data, spotting all sorts of interesting patterns? “Customers with mortgages tend to have home insurance.” “Folks who frequently use our mobile app are more likely to take out personal loans.” Yep, we see those correlations all day long, don’t we? And for years, we’ve built our personalization strategies on these connections. Recommend product B to someone who has product A? Makes sense on the su...