Future Open Shopping

Amazon compiles reviews, presents product information, processes orders, facilitates and produces delivery, and facilitates and produces returns.

Amazon is the dominating first mover in web shopping. Thanks to Amazon’s favorable pricing, its overall product is hard to outcompete as either a physical retailer or a similar second mover.

Amazon’s practical, functioning solution provides highly-valuable intel, showing what similar, effective functionality to deliver using an open solution.

An open s...