AI Employees Are Here—And They’re Already Changing the Game

The Sales Struggles No One Talks Abou... From Cold Calls to Copilot: How AI Is...

AI Employees Are Here—And They’re Already Changing the Game

I’ve spent over two decades in the trenches of sales. I’ve cold called from Excel spreadsheets. I’ve walked into boardrooms with handwritten notes. I’ve built books of business brick by brick. And over time, I’ve seen seismic shifts—CRM, social selling, automation.

But nothing—and I mean nothing—has felt quite as profound as what’s happening right now with AI employees.

In Episode 135 of Mastering Modern Selling, we welcomed Isabella Bedoya, Co-CEO of MyInfinite.AI, to unpack what might be one of the most pivotal discussions we’ve ever had on the show.

“It’s not about replacing humans. It’s about freeing them up to be more human.”

What’s an “AI Employee,” Really?

Not just a chatbot. Not just automation. An AI employee is a full-function, multi-channel, always-on team member that can:

Call, text, and email prospectsFollow up within seconds of form submissionQualify leads based on your criteriaSchedule appointments and sync with CRMEven perform database reactivation campaigns

These agents don’t call in sick. They don’t skip follow-ups. And they definitely don’t ghost your CRM.

Isabella described it perfectly:

“An AI employee is AI plus automation. It’s not just waiting for a prompt—it takes action in real time.”

Real Results from the Field

I was blown away by some of the examples Isabella shared:

A loan broker reactivated 4,000 leads in two days, booking 30+ meetings (and learned the hard way about handling callbacks

).Another rep had their AI employee make 65,000 cold calls, resulting in 91 booked appointments and $30 million funded—in just a few weeks.Isabella’s own team booked 12 meetings for $10 using well-trained AI agents.

Read that again. $10 for 12 meetings.

Is AI Coming for Our Jobs?

Let’s address the elephant in the Zoom.

Some sellers are worried. And I get it. I’ve seen fear creep in around every wave of change—from CRMs to social selling to LinkedIn automation. But here’s the truth:

AI will not replace sellers. Sellers who use AI will replace those who don’t.

If you’re a rep today, your role is shifting from “doing everything manually” to orchestrating results with AI. You become the GM of a digital Moneyball team, analyzing what’s working, optimizing workflows, and focusing your energy on the high-leverage human stuff—like trust, relationship-building, and closing.

It’s Already Making Me Better

I’ll be honest—I use AI in my workflow every single day now.

I use it to write better outreach messages.I use it to research faster.I use it to prep for calls and recap them.And I’m starting to explore how AI agents can proactively engage my network while I focus on relationships.

“I want my AI agent to yell ‘RECO!’ like Boiler Room when it’s time for me to jump in and close.” – Me, half-joking. Half not.

What About Trust?

One of the best questions from the show was:

“Can buyers really trust an AI employee?”

Isabella shared something fascinating: many people don’t even realize they’re talking to AI on the phone. And when the experience is consistent, accurate, and responsive—they start to trust.

Because let’s face it—some buyers have had worse experiences with humans.

Trust today is built on value and responsiveness. AI employees can deliver that at scale.