Why Jimmy Fallon is now in the tortilla chip business

‘The Tonight Show’ host has become a partner and investor in Xochitl. Now he just has to teach you how to pronounce it.

Jimmy Fallon has done plenty of commercials and branded segments on his late-night show. Last year, he partnered with Beats by Dre for a signature set of headphones and put them head-to-head against Kim Kardashian’s design.