What is a Labubu, and why are people lining up for hours to get one of these ‘ugly’ plush toys?

The new furry collectibles from Chinese brand Pop Mart have sparked a buying frenzy from Kuala Lumpur to Chicago.

Ugly might be the new cute: Just look at Labubu, a “kind of ugly” plush toy that has sparked a buying frenzy across the world, especially in Asia, reported CNN. People from Bangkok to Kuala Lumpur flocked to shopping malls on Friday to get the latest edition of the oh-so-collectible furry, while they quickly sold out online.